Chapter 5/10

Multichannel

Combine email, LinkedIn, and calls for maximum impact.

⏱️ TL;DR: Multichannel gets 15-25% reply rates vs 2-5% email-only. Use 8-12 touchpoints over 3-4 weeks.

Reply Rates by Channel

  • Email only: 2-5%
  • LinkedIn only: 5-10%
  • Email + LinkedIn: 10-15%
  • Email + LinkedIn + Call: 15-25%

Standard Sequence

Day 1: Email 1 → Day 2: LinkedIn visit → Day 3: Connection request → Day 5: Email 2 → Day 7: LinkedIn message → Day 10: Email 3 → Day 14: Final email + call task

Conditional Branching

If opened but no reply → more aggressive follow-up. If connected on LinkedIn → prioritize DMs.