Chapter 3/10

Personalization

Use variables, liquid syntax, and personalized images to stand out.

⏱️ TL;DR: Use {{firstName}}, {{companyName}} variables. Add fallbacks with {{firstName | default: "there"}}. Create personalized images with dynamic text.

Text Variables

Basic: {{firstName}}, {{lastName}}, {{companyName}}, {{title}}. Custom: {{custom1}}, {{custom2}}.

Fallback Syntax

{{firstName | default: "there"}} - If firstName is empty, uses "there".

Liquid Conditionals

{% if industry == "SaaS" %}Your SaaS specific pitch{% endif %}

Personalized Images

  • Whiteboard with their name
  • LinkedIn screenshot
  • Website mockup

Tiered Personalization

  • Tier 1 (top 10%): Custom icebreaker + video
  • Tier 2 (next 30%): Custom icebreaker + image
  • Tier 3 (rest): Variables only