Chapter 8/10

Analytics

Track, test, and improve your campaigns with data.

⏱️ TL;DR: Focus on reply rate (5-15% goal), not opens. A/B test subject lines first. Review weekly.

Key Metrics

  • Delivered: >95%
  • Opened: 40-60%
  • Clicked: 2-5%
  • Replied: 5-15%
  • Bounced: <3%

A/B Testing Priority

  1. Subject lines
  2. First line
  3. CTA
  4. Email length
  5. Sending time

Diagnosing Problems

  • Low opens → Subject line or deliverability issue
  • High opens, low replies → Content or targeting issue
  • High bounces → Data quality issue