Chapter 2/10
Email Sequences
Build effective cold email sequences with optimal timing and structure.
⏱️ TL;DR: 4-6 emails per sequence, 2-4 days between emails. Hook in first line, short emails (50-100 words), clear CTA.
Sequence Structure
Email 1: Hook + value prop. Email 2: Social proof. Email 3: Different angle. Email 4: Quick bump. Email 5-6: Breakup.
Subject Lines
- Under 40 characters
- Lowercase
- Personal and specific
- No spam words
Timing
- Best days: Tuesday-Thursday
- Best times: 8-10 AM or 2-4 PM
- Gap between emails: 2-4 days
A/B Testing
Test one element at a time: subject lines first, then first line, then CTA. Minimum 100 leads per variant.