Chapter 7/10

Video Outreach

Stand out with personalized videos. 3x higher reply rates.

⏱️ TL;DR: Keep videos under 60 seconds. Say their name in first 5 seconds. Use personalized thumbnails for scale.

Video Options

  • Personalized thumbnails: One video, custom thumbnails (scalable)
  • Semi-personalized: Template video + custom intro/outro
  • Fully personalized: Unique video per prospect (high impact)

Video Structure (60 sec)

  • 0-5 sec: Say their name and company
  • 5-20 sec: Reference something specific about them
  • 20-45 sec: Your value prop
  • 45-60 sec: Clear CTA

Technical Setup

  • Good lighting (face a window)
  • Decent audio (AirPods work)
  • Clean background