Clay Complete Guide
Enrich your prospect data with 75+ providers. Waterfall enrichment and AI qualification.
⏱️ TL;DR: Clay aggregates 75+ enrichment sources with a waterfall system. Enrich emails, phones, company data. Qualify automatically with AI.
What You'll Learn
75+ Providers
Access all enrichment sources.
Waterfall
Automatic cascade between providers.
Clay AI
AI-powered qualification and scoring.
Easy Export
To CRM and outreach tools.
All 10 Chapters
Getting Started
Account and credits
Interface
Navigation and workspace
Data Sources
Import from LinkedIn, Apollo...
Enrichment
Waterfall and providers
Formulas
Data transformations
Clay AI
AI prompts and qualification
Credits
Management and optimization
Integrations
CRM and outreach export
Workflows
Automated flows
Best Practices
Expert tips
Why Clay for Lead Enrichment?
Clay aggregates 75+ data providers into one platform, letting you build waterfall enrichment flows that maximize your hit rate while minimizing cost.
- Waterfall enrichment — try multiple providers until you find the data
- AI-powered — qualify leads with custom prompts
- Spreadsheet UI — familiar interface, powerful capabilities
- 80%+ email find rates when combining providers
🔗 Complete Your Enrichment Stack
Clay integrates with your full prospecting workflow: