Chapter 6/8 • 15 min read

Integrations

Wire Attio into your existing tools to make it the central hub for your team.

⏱️ En bref : Attio integrates natively with Slack, Gmail, Outlook, Calendar, Linear, Notion. For more (Pipedrive, Stripe, ERP), use Make.com or the REST API. Attio's standout: clean bidirectional sync with Gmail and Calendar that eliminates double entry for sales reps.

Native integrations available

Attio bets on quality over quantity. Fewer connectors than HubSpot but each one is well-engineered:

  • Gmail / Outlook: bidirectional email sync. All exchanges with a contact appear in their Attio profile automatically
  • Google / Outlook Calendar: events visible in profiles, meeting creation from Attio
  • Slack: notifications to channels based on Attio triggers, plus create-record-from-Slack
  • Linear: link Linear issues to Attio records (great for product/CS teams)
  • Notion: embed Notion pages in Attio and vice versa
  • Zapier / Make.com / n8n: native connectors for custom workflows

Connecting Gmail (the killer integration)

The Gmail integration is the #1 reason teams adopt Attio. Setup:

  • Settings → Integrations → Gmail → Connect
  • OAuth Google, accept read permissions
  • Choose: sync all emails with Attio contacts, or only manually marked ones

Once active, every email sent/received with an Attio contact surfaces in their profile timeline. No manual logging, no heavy Chrome plugin required.

💡 Selective vs full sync

On heavy Gmail accounts (10k+ emails/year), full sync can be slow on first run. Start with "sync from now" so you don't wait, then enable retroactive sync in the background.

Slack: conditional notifications

Far more flexible than what Pipedrive offers. In Attio Workflows, create automations like:

  • When a Deal moves to "Demo Booked" stage → post to #sales-team
  • When a Person is created with source = "Inbound Form" and industry = "SaaS" → notify @sarah
  • When a Deal is updated and value > 50k → post with 🔥 emoji to #big-deals

Setup: Workflows → New → Trigger (Record event) → Action (Send Slack message). Message format supports Attio variables ({{deal.name}}) and Slack markdown.

Make.com with Attio

The Attio module on Make.com covers CRUD operations on all standard and custom objects. Common patterns:

  • Pipedrive → Attio (gradual migration): bidirectional deal sync during transition. Reps can work in both tools in parallel
  • Form (Tally, Typeform) → Attio: direct creation of Person or Deal with field mapping
  • Stripe → Attio: payment and subscription sync, MRR status update on Company object
  • Calendly → Attio: Meeting creation auto-linked to Person

Attio REST API: for custom cases

The Attio REST API is modern (GraphQL-friendly) and well-documented. Auth via OAuth2 or Bearer token. Key endpoints:

  • POST /v2/objects/{object}/records: create a record
  • POST /v2/objects/{object}/records/query: search with complex filters
  • PATCH /v2/objects/{object}/records/{id}: update
  • POST /v2/lists/{list}/entries: add to a list

Rate limit: 100 req/sec per workspace. Docs: developers.attio.com.

📘 Native Workflows vs Make.com

Native Attio Workflows are perfect for simple internal automations (Slack notifications, field updates, task creation). For anything touching an external tool with complex mapping, prefer Make.com: more visibility, easier debugging, no Attio quota limits.

Limitations to know

  • No native Pipedrive integration: use Make.com or Zapier for migration from Pipedrive
  • No direct integration with French ERPs (Sellsy, Pennylane, Dolibarr): API or Make required
  • No native phone integration (Aircall, RingCentral): wire via Zapier
  • Plan limits: on Free plan, some native integrations are restricted. Check before migration

To structure native automations (without external integrations), see Workflows. For the data model behind it all, see Data Model.